Thursday, November 20, 2008

guess questions

Q.1 What is the role of a managerial economist in a business organization? How can marginal analysis be used in taking rational business decisions?

Q.2 Discuss critically the different techniques used in demand forecasting . How will you apply alternative opinion poll methods to assess the demand for scooter repair services in a particular town. Indicate limitations of each method.

Q.3; How do firm attempt to minimize losses through appropriate price- output decisions under monopolistic competition in the short run when cost are rising? Where does the shut-down point occur? At this stage should a firm quit or continue production.

Q.4 Define Isoquants with diagrams. Explain the relationship between Isoquants & Return to scale.

Q5 What are engineering cost curves ? How will you derive short run engineering total cost curve, average cost curve & marginal cost curves? What is their significance for a production manager?

Q6 Explain the following:
(a) What is Kinked Demand curve ? How does it explain price rigidity?
(b) Brief note on game theory & cartel behaviour of the firm
(c) Distinction between short & long run & significance of the distinction in managerial economics.

Q.7 Briefly explain the following:
(a) Discriminatory Monopoly
(b) Special pricing techniqes
(c) price- output decision in product differentiation & multi plant firms

Q.8 What are the major considerations behind the locational choice of a firm? How would you decide the location of an LPG bottling plant in India?

Q9 How can the turning points in a business cycle be predicted ? How do business cycles complicate the task of a business manager?

Q.10 Give short note on the following:
(a) risk analysis
(b) inflation analysis
(c) tariff analysis

Friday, August 29, 2008

syllabus ME

External Marks: 70
Internal Marks: 30
Time: 3 hrs.
MANAGERIAL ECONOMICS
PAPER CODE: 2102/50702
COURSE OBJECTIVE:
The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational
managerial decision-making. It further seeks to develop economic way of thinking in dealing with
practical business problems and challenges.
Unit-I
Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business
firms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer
surplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting;
relationship between price elasticity and marginal revenue.
Unit-II
Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering
cost curves; technological change and production decisions; revenue curves of a firm; duopoly analysis
using reaction curves; price-output decisions under alternative market structures; shut-down points;
Baumol’s sales maximization model; advertising and price-output decisions.
Unit-III
Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiation
and price discrimination; price-output decision in multi-plant and multi-product firms; managerial theories
of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and
transfer pricing; dumping analysis; pricing of public utilities.
Unit-IV
Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of
national income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff
analysis.
Suggested Readings:
1. Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore
2. Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York
3. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s
Decision Makers, Pearson Education, Delhi
4. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning,
Hyderabad
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’
shall comprise 8 questions ( 2 questions from each unit). The students will be required to
attempt four questions (one question from each unit). Section ‘B’ will contain one CASE
STUDY which will be compulsory. All the five questions will carry equal marks.

Saturday, August 23, 2008

ASSIGNMENT -1

Issue Date:15-09-08
Due Date: 19-09-08

Question: Explain consumer's equilibrium with the help of Indifference curve analysis. Also prove that price effect is the combinations of income & substitution effect.

syllabus of me

SYLLABUS OF ME
UNIT-1
Nature & scope of ME,
Nature of marginal analyses,
Alternative objective of business firms,
Cardinal utility theory : introduction,
Indifference curve techniqe & the theory of consumer choice: Consumer surplus, price, income & substitution effect,
Demand elasticities Demand estimation & forecasting,
Relationship between price elasticity & marginal revenues
UNIT-2nd
Law of variable proportions,
law of return, Optimal input combinations,
output cost relations, Engineering cost curve,
technology change & production decision,
Revenue curves of a firm,
duopoly analysis using reaction curves,
Price- output decisions under alternative market structures,
Shut down points, baumol’s sale maximization model,
advertising & price output decision

reffered books for me

REFFERED BOOKS ME
MANAGERIAL ECONOMICS : T.R.JAIN, O.P.KHANNA
MANAGERIAL ECONOMICS : D N DWIVEDI
MANAGERIAL ECONOMICS : P L MEHTA
MANAGERIAL ECONOMICS : Dr. RAJKUMAR, Prof. KULDIP GUPTA
MANAGERIAL ECONOMICS : GEETIKA, PIYALI GHOSH,PURBA ROY CHOUDHARY
MANAGERIAL ECONOMICS : Dr D. M. MITHANI
MANAGERIAL ECONOMICS : ATMANAND