syllabus ME

External Marks: 70
Internal Marks: 30
Time: 3 hrs.
MANAGERIAL ECONOMICS
PAPER CODE: 2102/50702
COURSE OBJECTIVE:
The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational
managerial decision-making. It further seeks to develop economic way of thinking in dealing with
practical business problems and challenges.
Unit-I
Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business
firms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer
surplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting;
relationship between price elasticity and marginal revenue.
Unit-II
Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering
cost curves; technological change and production decisions; revenue curves of a firm; duopoly analysis
using reaction curves; price-output decisions under alternative market structures; shut-down points;
Baumol’s sales maximization model; advertising and price-output decisions.
Unit-III
Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiation
and price discrimination; price-output decision in multi-plant and multi-product firms; managerial theories
of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and
transfer pricing; dumping analysis; pricing of public utilities.
Unit-IV
Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of
national income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff
analysis.
Suggested Readings:
1. Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore
2. Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York
3. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s
Decision Makers, Pearson Education, Delhi
4. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning,
Hyderabad
Note:
1. One case study be discussed – per unit – in the class.
2. Instruction for External Examiner: The question paper will have two sections. Section ‘A’
shall comprise 8 questions ( 2 questions from each unit). The students will be required to
attempt four questions (one question from each unit). Section ‘B’ will contain one CASE
STUDY which will be compulsory. All the five questions will carry equal marks.